With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Dr. Anil Gupta and Haiyan Wang are world-revered experts on global trends and business strategy, and co-authors of the new book The Silk Road Rediscovered: How Indian and Chinese Companies Are Becoming Globally Stronger by Winning in Each Other’s Markets. A roadmap for understanding the business challenges and opportunities in China, Dr. Gupta and Wang’s new book breaks down how businesses should view and respond to shifting power centers and foreign policy strategies, as well as how organizations can prime themselves for global expansion and benefit from emerging markets.