Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.

Driven by president and CEO John Sileo’s experience as a victim of identity theft, insider espionage and fraud, The Sileo Group is dedicated to helping organizations protect their profits, privacy and reputation. We specialize in online privacy, social media privacy, digital reputation, cyber data security, identity theft detection and prevention, and business fraud detection and prevention that empowers our clients to take control of their digital footprint and data exposure before it’s too late.