Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Jimmy Chin is a professional climber, mountaineer, skier, director and photographer. Born and raised in Mankato, Minnesota, he signed a sponsorship agreement with the The North Face in 2001 and is a 14-year veteran of The North Face Athlete Team. He has organized and led numerous climbing, ski-mountaineering and exploratory expeditions to China, Pakistan, Nepal, Tanzania, Chad, Mali, South Africa, Tibet, Borneo, India and Argentina. As a Speaker, Jimmy has lent his story and experience to a variety of audiences, addressing global tech leaders, financial institutions, nonprofits and creative agencies. His talks take you on his own personal journey from a young kid in Minnesota who just wanted to climb Yosemite and capture images to a world-class climber and filmmaker. He relays the many lessons he’s learned navigating the world's most challenging climbs, and sharing the stories of other accomplished adventurers.