Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Dr. Lior Zoref is a researcher, advisor, TED speaker, and author of the best-selling book, Mindsharing – the art of crowd sourcing everything about the power of collective intelligence. His book was translated to many languages and was listed by Inc. magazine as one of the best books for entrepreneurs along with books by Richard Branson, Elon Musk, and Tony Hsieh. Dr. Zoref has been invited to speak at some of the world’s most innovative organizations, including Google, MIT Media Lab, Columbia University, The White House, Nike, Microsoft, and LinkedIn.