Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.

Mark Jenkins is a field staff writer for National Geographic Magazine and writer-in-residence at the University of Wyoming. In 2009 he won the National Magazine Award for photojournalism, along with his colleague Brint Stirton, for their National Geographic story “Who Murdered The Mountain Gorillas.” Jenkins was “The Hard Way” columnist for Outside magazine for eight years. He is the author of three books: The Hard Way (Simon and Schuster, 2002), To Timbuktu (William Morrow, 1997), and Off the Map (William Morrow, 1992). He resides in Laramie, Wyoming, with his wife and two daughters.