General James Conway is a retired four-star general and the 34th Commandant of the United States Marine Corps. His previous postings include serving as the Director of Operations (J-3) on the Joint Chiefs of Staff and Commanding General of I Marine Expeditionary Force, where he took part in the 2003 invasion of Iraq. Called a “superb, multi-talented leader,” Conway is a highly-decorated marine, and, as such, is an authority on leadership, team building, crisis management, and our nation’s challenges five to ten years out.

With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.