Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Jeremiah Grossman's career spans nearly 20 years and has lived a literal lifetime in computer security to become one of the industry's biggest names. He has received a number of industry awards, been publicly thanked by Microsoft, Mozilla, Google, Facebook, and many others for his security research. Jeremiah has written hundreds of articles and white papers. As an industry veteran, he has been featured in hundreds of media outlets around the world. Jeremiah has been a guest speaker on six continents at hundreds of events including and many top universities. All of this was after Jeremiah served as an information security officer at Yahoo!