A globally recognized brand-building innovator and a champion both of creativity and challenging the status quo in the workplace, Marisa Thalberg is 1 of only 18 to be inducted into the Forbes CMO Hall of Fame. She is considered one of the most dynamic and versatile marketing executives in the field, displaying versatility and adaptability that has led to her being an exceedingly successful leader in a diverse portfolio of industries, ranging from luxury beauty (The Estée Lauder Companies) and fast food (Taco Bell) to big box retail (Lowe’s Home Improvement) and theme parks and entertainment (SeaWorld/Busch Gardens). Her passionate advocacy for women at work led her on the path to social entrepreneurship as the founder of Executive Moms, an organization created to connect and support accomplished women who are both professionals and moms. In this capacity, Thalberg became an early leading voice and supporter for women, and particularly mothers, in the workplace, appearing across a range of media outlets including The TODAY Show, FOX, CNN, NBC News, and many more.

Rita McGrath is a leading expert on growth strategy, the author of The End of Competitive Advantage, and one of Columbia Business School’s most popular professors. Named a top thought leader by Thinkers50, she shares insights and exercises on how to align business operations to the coming environment – capturing opportunities fast, exploiting them decisively, and quickly moving on – including disruptive innovation and the social and technological forces that create opportunity. Audiences value her ability to connect cutting edge research to practical business problems.

Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.