Jeff Skiles, the co-pilot of US Airways Flight 1549 (otherwise known as “The Miracle on the Hudson”), is no stranger to intense training, re-training, preparation, and organization. Before the fateful collision with the Canadian geese that caused the plane’s engine failure, Skiles had logged over 20,000 hours in the sky and had worked more than 23 years as a U.S. Airways pilot and first officer. Skiles recounts how he reacted to the crisis and the events that led to the Hudson River landing and addresses leadership, teamwork, adaptability, and the need for training and preparation.

Marketing Expert & Author of Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. The #1 choice for a keynote speaker on consumer behavior, branding, retailing, and fashion psychology. Learn to crack the code on why consumers buy products and services.