Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.

Lisa Gable is a Wall Street Journal and USA Today bestselling author of the award-winning book, Turnaround: How to Change Course When Things are Going South, and is recognized worldwide as a turnaround mastermind. As CEO of several organizations, and as a former Presidential appointee, US Ambassador, UN Delegate, and advisor to Fortune 500 companies, Lisa has orchestrated and executed the successful turnarounds of well-known private and public organizations in all industries and sectors. Lisa most recently served as the CEO of FARE, the world’s largest funder of food allergy research. In 2004, she was appointed by President George W. Bush as the first woman in World’s Fair’s 150-year history to direct the U.S. Pavilion, a 100 percent non-federally funded $33.7 million operation with more than 70 employees. She held personal rank of Ambassador.