Sally Hogshead is the author is FASCINATE: Your 7 Triggers to Persuasion and Captivation and Radical Careering. Her studies and stories outline a startling new perspective on how our human brains are hardwired to be influenced. She reveals why we buy certain brands (but not others), why we follow specific types of leaders, and why we fall in love with certain people.

Barrier-breaker, transformational leader, a force to be reckoned with — these are just some of the words to describe Daphne E. Jones, an accomplished and seasoned Fortune 50 executive whose forward-looking vision played a key role in unlocking growth within various multinational corporations. Through the course of her illustrious 30-year career, she held executive roles at IBM, Johnson & Johnson, Hospira, Inc. (now Pfizer) — where she shattered the ‘concrete’ ceiling by becoming the first woman and first person of color to report to the Chairman of the Board and CEO, and General Electric, where she became the highest-ranking African American woman in GE IT. Jones is widely regarded as a power player in her field and draws upon her extensive experience using digital technologies strategically, entrepreneurially, and globally to advise organizations in every industry on the way forward for their businesses.