Denise Lee Yohn delivers fresh ideas and clear-cut tools to build a breakthrough brand. She inspires and teaches business leaders to realize the full potential of their organizations. Blending a unique perspective, over twenty-five years of experience with world-class brands including Sony and Frito-Lay, and a talent for energizing audiences, Denise is a leading authority on building great brands and exceptional organizations. As author of the bestselling book What Great Brands Do and the new book FUSION, she cracks the code on how to achieve brand leadership.

Sam Rapoport is the Senior Director of Diversity, Equity and Inclusion with the National Football League with over 19 seasons working in football. Rapoport has dedicated her career to creating innovative business models aimed at enfranchising marginalized populations in sport. With this focus, she has worked to shift and progress diversity hiring in football. Rapoport is also a retired quarterback who played in the women’s professional football league. Rapoport catalyzed a movement for women in sports by creating a new diversity platform for the NFL, that has since been replicated by other professional sports leagues. Through this effort, 190+ female coaching, scouting and operations candidates have been hired since its inception in 2017; a record number. Rapoport was recently named one of Sports Illustrated Most Powerful, Most Influential and Most Outstanding Women in Sports and was included in The Athletic’s NFL 40-under 40. She was also awarded the NFL Commissioner’s Award selected by Commissioner Roger Goodell, Fortune 40 Under 40, Outsports’ Hero of the Year, and was recently named one of People Magazine’s 25 Women Changing the World.