James is a founding member and board chair at Directors Academy, a national not-for-profit organization with the mission of identifying, developing and advancing the next generation of diverse board members and leaders. Previously, he was Chairman, President, and CEO of Jamba Juice, which he transformed from a smoothie shop to a leading global, healthy active lifestyle brand. Prior to joining Jamba Juice, he held senior executive roles at Safeway Stores, the Gillette Company, Nestle-Purina, and Coca-Cola. James currently serves on the boards of leading brands including The Honest Company, Affirm, Medallia, Simply Good Foods, Schnuck Markets, and Bay Club. James is a passionate champion for diversity and inclusion and has been recognized with numerous awards including the American Heart Association Corporate Citizen Award (2014) and Junior Achievement’s Northern California Lifetime Achievement Award (2013). In 2010 the San Francisco Business Times named Mr. White as the Bay Area’s Most Admired CEO.

In a time of historic uncertainty, it's not easy to be enthusiastic about looking forward to the future. Many of us feel like we're doing so much just to keep our lips above the water, and feel powerless with what's happening around us. In Humble The Poet's talks, he shows that we don't have to wait around, and we can do more than simply survive. The new normal isn't something we have to accept, it's something we have the power to create. Reminding us that our purpose and passions come from the problems we're excited to tackle. Humble both explores and shows how to make lemons from lemonade, and encourages us to, instead of avoiding the curveballs life throws, practice our swing. Through sharing videos of his ice plunges, to describing his own adaptations and adjustments during the pandemic, as well as the 2008 financial crisis. Humble's talks aren't designed simply to get through the most challenging times, it serves as a catalyst for us to dive into more discomfort and uncertainty; because that's where all the growth the resilience lie.