Everyone has heard a Jim Sonefeld song – even if they don’t know it. He is the drummer of one of the top-selling rock bands of all time, Hootie & the Blowfish, as well as an award-winning songwriter and solo artist. Throughout his prolific career, his music has reached every corner of the globe and captured the imaginations of people from every walk of life. Sonefeld shares inspirational, never-before-heard behind-the-scenes stories from his life and the rise of Hootie & the Blowfish to illustrate how anyone is capable of overcoming any obstacle to achieve their purpose in life.

Marketing Expert & Author of Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. The #1 choice for a keynote speaker on consumer behavior, branding, retailing, and fashion psychology. Learn to crack the code on why consumers buy products and services.

Charlie Rodman is an expert in consumer behavior and has used these insights to craft the brand stories for a number of iconic global whisk(e)y brands. So he understands the power of storytelling to elevate a glass of whisky from a beverage into an experience. Blending rich histories from around the world of whisky with personal anecdotes of sipping whiskies around the world with renowned industry personalities, Charlie distills his years of working in the spirits industry into a bespoke masterclass. Having sampled and catalogued thousands of drams, he will profile your palate then curate a curriculum paired with a befitting selection of whiskies to take you on an unforgettable whisky journey, while teaching how to get the most out of your drinks long after the session ends