---What is it that pushes us to perform at our best? Which people on our teams thrive in high-stress/high-stakes environments and which are always cool, and calm under pressure? Why does this matter and how can you use it to drive peak performance? After 3 years of interviewing more than 200 people including professional athletes, military officers, poker players, and psychologists, Rafi Kohan offer insights into the psychology of gamesmanship and how mental stress can be used to drive performance and behavior. This work, which culminated into the lively and hilarious read Trash Talk, The Only Book About Destroying Your Rivals That Isn’t Total Garbage, offers anecdotes from some of the world’s top competitors and the mind games that push them to outperform their opponents.

Alex Honnold is an American big wall free solo climber. He has broken a number of speed records, most notably including the only known solo of the Yosemite Triple crown, an 18 hour 50 minute link up of Mt. Watkins, The Nose (El Capitan), and The Regular Northwest Face of Half Dome. He and Hans Florine are the current record holders for the Nose with a time of 2:23:51. Alex’s keynote will explore unexpected paths to greatness, mastering your craft, and living a life that celebrates our planet and sustainability. You’ll hear how Honnold’s focus and work ethic propelled him to achieve greatness beyond what anyone thought was possible.