With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Lisa Gable is a Wall Street Journal and USA Today bestselling author of the award-winning book, Turnaround: How to Change Course When Things are Going South, and is recognized worldwide as a turnaround mastermind. As CEO of several organizations, and as a former Presidential appointee, US Ambassador, UN Delegate, and advisor to Fortune 500 companies, Lisa has orchestrated and executed the successful turnarounds of well-known private and public organizations in all industries and sectors. Lisa most recently served as the CEO of FARE, the world’s largest funder of food allergy research. In 2004, she was appointed by President George W. Bush as the first woman in World’s Fair’s 150-year history to direct the U.S. Pavilion, a 100 percent non-federally funded $33.7 million operation with more than 70 employees. She held personal rank of Ambassador.