James is a founding member and board chair at Directors Academy, a national not-for-profit organization with the mission of identifying, developing and advancing the next generation of diverse board members and leaders. Previously, he was Chairman, President, and CEO of Jamba Juice, which he transformed from a smoothie shop to a leading global, healthy active lifestyle brand. Prior to joining Jamba Juice, he held senior executive roles at Safeway Stores, the Gillette Company, Nestle-Purina, and Coca-Cola. James currently serves on the boards of leading brands including The Honest Company, Affirm, Medallia, Simply Good Foods, Schnuck Markets, and Bay Club. James is a passionate champion for diversity and inclusion and has been recognized with numerous awards including the American Heart Association Corporate Citizen Award (2014) and Junior Achievement’s Northern California Lifetime Achievement Award (2013). In 2010 the San Francisco Business Times named Mr. White as the Bay Area’s Most Admired CEO.

Marketing Expert & Author of Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. The #1 choice for a keynote speaker on consumer behavior, branding, retailing, and fashion psychology. Learn to crack the code on why consumers buy products and services.

Mike has developed a unique perspective from 20+ years of working alongside a star studded list of world-renowned thought leaders, including: Dr. John Kotter, Dr. Stephen Covey, Tom Peters, Jim Kouzes, Hyrum Smith, Steve Farber and Chris McChesney. Mike served in senior leadership and consulting roles with Kotter International, FranklinCovey, and Tom Peters Company.