Bran Ferren TED Talk: To Create For The Ages, Let's Combine Art & Engineering

In this video, technologist, designer, and engineer, Bran Ferren gives an unexpected suggestion for what he believes is today's equivalent to the Pantheon. When Ferren was just 9, his parents took him to see the Pantheon in Rome — and it changed everything. In that moment, he began to understand how the tools of science and engineering become more powerful when combined with art, with design and beauty. Ever since, he's been searching for a convincing modern-day equivalent to Rome's masterpiece. 

Bran Ferren is co-founder and Chief Creative Officer of Applied Minds, a technology, design, and R&D consulting firm whose clients include General Motors, Intel, and more. He has been named one of Fast Company’s “100 Most Creative People in Business” for his revolutionary approach to problem solving and helps companies understand how to develop customer solutions that combine technology innovation, practical problem-solving, and ground-breaking design.