Bert Jacobs is the co-founder and Chief Executive Optimist of The Life is good Company. A $100 million privately held business based in Boston, MA, Life is good® spreads positive vibes with its colorful collection of apparel and accessories. Jake, Life is good’s iconic hero with the contagious smile, teaches men, women and children that optimism is fun, healthy, and empowering. Bert has appeared on CNN’s Tips from the Top, CNBC’s Business Nation, and The Donny Deutch Show. Life is good has been featured in the New York Times, on the cover of Inc Magazine, and on NBC’s The Today Show.

Former NFL general manager and three-time Super Bowl winner Michael Lombardi was most recently on the New England Patriots coaching staff for Bill Belichick after thirty years working in the front offices of the San Francisco 49ers, the Philadelphia Eagles, the Oakland Raiders, and the Cleveland Browns (where he was general manager). Author of Gridiron Genuis, Lomardi reveals what he learned working with coaching legends Bill Walsh of the 49ers, Al Davis of the Raiders, and Bill Belichick of the Patriots, among others, during his three decades in football. Lombardi provides the blueprint that makes a successful organization click and win – and the mistakes unsuccessful organizations make that keep them on the losing side time and again. Lombardi now writes for The Athletic, has his own podcast, The GM Shuffle, and is co-founder of The Daily Coach.

Keynote speaker John Jacobs is co-founder and CCO (Chief Creative Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. John and his brother Bert launched their business with $78 in their pockets, selling T-shirts in the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada. John provides the creative vision to guide the art and messaging direction of Life is Good to inspire optimism in everyone the brand touches. To inspire others to choose optimism and grow the good in their lives, John and Bert wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015. 

Nuseir, an Arab-Israeli video blogger, gained recognition for his creation of more than 1,000 one-minute-long daily videos on social media platforms such as Facebook, TikTok, and Instagram, which can be found on his Nas Daily page. In 2016, after leaving his job at Venmo, Yassin set out to travel the world with the aim of capturing his adventures and encounters on video.