---What is it that pushes us to perform at our best? Which people on our teams thrive in high-stress/high-stakes environments and which are always cool, and calm under pressure? Why does this matter and how can you use it to drive peak performance? After 3 years of interviewing more than 200 people including professional athletes, military officers, poker players, and psychologists, Rafi Kohan offer insights into the psychology of gamesmanship and how mental stress can be used to drive performance and behavior. This work, which culminated into the lively and hilarious read Trash Talk, The Only Book About Destroying Your Rivals That Isn’t Total Garbage, offers anecdotes from some of the world’s top competitors and the mind games that push them to outperform their opponents.

Corina Burton is a breakthrough entrepreneur who has made a career of disrupting industries where people who look like her are often overlooked. She is a Latina founder, CEO, brand builder, and gamechanger who is driven by her passion for cultivating relationships and increasing profit margins. While balancing her responsibilities as a mother, as well as the other aspects of her personal life, she co-founded CPR Construction Cleaning, which has become one of the fastest-growing companies in its category since she launched it from her kitchen table in 2019. In addition to building a national company with annual revenue surpassing $5.5 million amid the economic uncertainty of the pandemic and the years following, she is the Founder and CEO of Unstoppable Media, and host of the “Unstoppable” podcast, where she shares the captivating stories and experiences of unstoppable people from all walks of life.