Kaihan Krippendorff is an acclaimed business strategist. He has insider knowledge of the world’s most innovative businesses through his popular Fast Company blog and is the best-selling author of Outthink the Competition. With actionable content and tremendous stage presence, he teaches audiences how to think about problems differently and apply those lessons to business. His goal is to help his audience create “fourth options” for themselves – the strategic advantages their competitors don’t see, don’t expect, and cannot (or will not) emulate.

Ken Burns is a PBS documentary director of The Civil War, Baseball, The West, Thomas Jefferson. He has been making documentary films for more than twenty years and the most notable among his work is the PBS series Baseball. Among critical acclaim, Baseball earned Mr. Burns an Emmy, the Clarion Award, and The Television Critics Awards for Outstanding Achievement in Sports and Special Programming.

Maurice Ashley made history in 1999 when he became the first African-American chess grandmaster. He is a three-time national championship coach, author of Chess for Success: Using an Old Game to Build New Strengths in Children and Teens, ESPN commentator, iPhone app designer, puzzle inventor, and motivational speaker. Maurice is well known for providing dynamic live tournament coverage of world-class chess competitions and matches.

What do you stand for? And let’s be clear here. The question isn’t: What would you like to stand for? What do you actually stand for? What do you represent? Or to ask it more bluntly: when you die, what will people remember you for? For twenty years now, Brad Meltzer has written best-selling thriller novels. And non-fiction. And comics books. And starred and produced his own TV shows. Indeed, it is tough to find anyone being so successful in so many different mediums of the popular culture. But why does Brad Meltzer thrive in all these different professions? Yes, it’s because he puts out quality (President Bill Clinton was one of his earliest fans). And yes, it’s because he fills his books with incredible research (President George HW Bush recently told USA Today, “All of Brad’s books are a fascinating read. He is a master storyteller who keeps all of us on the edge of our seats.”) But still, of all the fiction authors out there, why did the HISTORY Channel decide to give Meltzer a TV show—and why do nearly two million viewers tune in for each show—making him one of America’s most accessible historians? Because people know EXACTLY what Brad Meltzer stands for. “I believe ordinary people change the world,” Meltzer says. And that is Brad Meltzer’s core belief. He doesn’t care where you went to school. Or how much money you make. That’s nonsense to him. Brad Meltzer believes in regular people and their ability to effect change in this world. And it is that core belief that runs through every one of his projects.