Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Dr. Leana Wen is an emergency physician and professor of health policy and management at the George Washington University Milken Institute School of Public Health. A nonresident senior fellow at the Brookings Institution, she is also a contributing columnist for The Washington Post, writing on health policy and public health, and an on-air commentator for CNN as a medical analyst. The author of the critically-acclaimed book on patient advocacy, When Doctors Don’t Listen: How to Avoid Misdiagnoses and Unnecessary Tests (St. Martin’s Press, 2013), she has a forthcoming memoir to be published July 27th, Lifelines: A Doctor’s Journey in the Fight for Public Health (Metropolitan Books, 2021). Previously, she served as health commissioner for the city of Baltimore, where she led the nation’s oldest continuously operating health department to combat the opioid epidemic and improve maternal and child health. She has also worked as director of patient-centered care research in the department of emergency medicine at George Washington University; president of Planned Parenthood; global health fellow at the World Health Organization; consultant to the China Medical Board; and distinguished fellow at the Fitzhugh Mullan Institute for Health Workforce Equity.

Barry Nalebuff is the co-founder of Honest Tea and an expert on using game theory to improve business strategy. In fascinating and engaging presentations, he helps audiences use these concepts to create new, effective solutions for their organizations. The author of six books, including best-selling Thinking Strategically and Co-opetition, he uses a diverse array of case studies about game theory to lead audiences to surprising revelations. With his sharp wit and warm sense of humor, he goes beyond the old rules of competition and cooperation to combine the advantages of both.