Jeff Kreisler is a best-selling author and financial columnist whose prized insights on the intersection of behavioral science and money have been featured by TEDx, MSNBC, CNN, SiriusXM, and more. Jeff’s research on how human behavior drives spending and saving habits, economic ebbs and flows, and the future of our markets led to his best-selling book Dollars and Sense: How We Misthink Money and How to Spend Smarter. The work was named a “Best Book of the Year” by Business Insider, Audible, Huffington Post, and The Washington Post. It was also named the “#1 Book Every FinTech Professional Should Read in 2018” by the global fintech company Strands. Jeff is currently the Head of Behavioral Science at JP Morgan Chase, where he is leading financial decision-making thought leadership and innovation efforts.

Amanda Brinkman makes the Energizer Bunny look lethargic. Fueled by fountain Diet Coke and a meticulous daily water intake, she’s a revolutionary brand marketer, a passionate speaker and a respectable water skier. She believes all brands can build loyalty by doing good, and she’s constantly on the lookout for new opportunities to share her “Do Well By Doing Good” mantra with audiences large and small. In 2015, Amanda was recruited to transform Deluxe Corp.’s 100-year-old, $2 billion brand. She spearheaded the “Small Business Revolution,” first showcasing 100 businesses across America, then going on to award $500,000 transformations to inspiring small towns. She produced and stars alongside Trading Spaces and Extreme Makeover: Home Edition’s Ty Pennington in the acclaimed “Small Business Revolution – Main Street” series, which chronicles the program’s impact on communities and countless lives.