Have you ever wondered why more salespeople buy BMWs than other cars? Or why a name’s popularity grows after a hurricane of that name hits? Jonah Berger has the answers. A marketing professor at the Wharton School at the University of Pennsylvania and the New York Times best-selling author of the books "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces That Shape Behavior," Berger has spent the last decade studying how social influence works, why certain ideas and products catch on, and what we can do to make ourselves more influential. He shares with audiences the keys to harnessing this “influence” to forge great partnerships, sell slow-moving products, and be more intentional with business strategies. His work is regularly published in top-tier journals, he consults for a variety of Fortune 500 companies, and popular outlets like Harvard Business Review often cover his work.

Dr. Lior Zoref is a researcher, advisor, TED speaker, and author of the best-selling book, Mindsharing – the art of crowd sourcing everything about the power of collective intelligence. His book was translated to many languages and was listed by Inc. magazine as one of the best books for entrepreneurs along with books by Richard Branson, Elon Musk, and Tony Hsieh. Dr. Zoref has been invited to speak at some of the world’s most innovative organizations, including Google, MIT Media Lab, Columbia University, The White House, Nike, Microsoft, and LinkedIn.