Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Scott Jennings is a founding partner of RunSwitch, providing senior level political, communications, public affairs, media relations, and crisis communications counsel for national and international clients. Scott’s expertise often lands him in the national press. He’s an on-air Political Contributor for CNN, writes regular columns for Gannett, the LA Times, and CNN.com, and is frequently quoted by reporters the world over because of his expert analysis. Scott’s career has taken him across the country as part of four presidential campaigns and numerous U.S. Senate, congressional, state, and local races. He served in key roles in both of President George W. Bush’s campaigns in 2000 and 2004, before becoming Special Assistant to the President in 2005, working under Karl Rove. At the White House, Scott served as a liaison to members of Congress, state and local officials, and key business, political and community leaders nationwide. His office advised the president on numerous issues and was part of the confirmation process for two Supreme Court Justices.

Barry Nalebuff is the co-founder of Honest Tea and an expert on using game theory to improve business strategy. In fascinating and engaging presentations, he helps audiences use these concepts to create new, effective solutions for their organizations. The author of six books, including best-selling Thinking Strategically and Co-opetition, he uses a diverse array of case studies about game theory to lead audiences to surprising revelations. With his sharp wit and warm sense of humor, he goes beyond the old rules of competition and cooperation to combine the advantages of both.

Steve Beshear served as the 61st Governor of Kentucky from 2007-2015. He also served as Attorney General from 1979 to 1983, Lieutenant Governor from 1983 to 1987 and was a member of the Kentucky House of Representatives from 1974-1979.