With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Stephen Woessner has16 years of experience in Web strategy development, search engine optimization (SEO), marketing, sales, and strategic planning. He has consulted with hundreds of clients on the development of Web sites and online promotional strategies.