Dr. Chitra Anand is an award-winning communications & marketing executive. With over 20 years in the technology industry, she has spent time as the Chief Brand and Communications Officer for Microsoft Canada, Director of Marketing at TELUS Corporation and Director of Operations at Open Text. Projects she guided at Microsoft and TELUS have been awarded IABC Gold Quill Awards, Canadian Public Relations Society Awards of Excellence, the Corporate IT Hero award by the Information Technology Association of Canada and the Business for the Arts Awards.

Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.

Amanda Brinkman makes the Energizer Bunny look lethargic. Fueled by fountain Diet Coke and a meticulous daily water intake, she’s a revolutionary brand marketer, a passionate speaker and a respectable water skier. She believes all brands can build loyalty by doing good, and she’s constantly on the lookout for new opportunities to share her “Do Well By Doing Good” mantra with audiences large and small. In 2015, Amanda was recruited to transform Deluxe Corp.’s 100-year-old, $2 billion brand. She spearheaded the “Small Business Revolution,” first showcasing 100 businesses across America, then going on to award $500,000 transformations to inspiring small towns. She produced and stars alongside Trading Spaces and Extreme Makeover: Home Edition’s Ty Pennington in the acclaimed “Small Business Revolution – Main Street” series, which chronicles the program’s impact on communities and countless lives.