Barry Nalebuff is the co-founder of Honest Tea and an expert on using game theory to improve business strategy. In fascinating and engaging presentations, he helps audiences use these concepts to create new, effective solutions for their organizations. The author of six books, including best-selling Thinking Strategically and Co-opetition, he uses a diverse array of case studies about game theory to lead audiences to surprising revelations. With his sharp wit and warm sense of humor, he goes beyond the old rules of competition and cooperation to combine the advantages of both.

Ron Kaufman is an expert at building service cultures and the author of Uplifting Service! Kaufman explains the steps needed to engineer a service culture, while focusing on results and practical action. His extensive experience across industries are distilled into proven methodologies to help clients upgrade service performance and improve service culture.