Kevin Coupe is the co-author, with Michael Sansolo, of The Big Picture: Essential Business Lessons From The Movies. The film uses movies ranging from The Godfather to Young Frankenstein to illustrate tenets of leadership, the importance of marketing and branding, and how to survive in the workplace.

Asha Rangappa is a Senior Lecturer at the Yale University’s Jackson Institute for Global Affairs and a former Associate Dean at Yale Law School. Asha served as a Special Agent in the New York Division of the FBI, specializing in counterintelligence investigations. Her work involved assessing threats to national security, conducting classified investigations on suspected foreign agents, and performing undercover work. Asha has published op-eds in The New York Times, The Atlantic, and The Washington Post, among others, and has appeared on NPR, BBC, and several major television networks. She is an editor for Just Security and is currently a legal and national security analyst for CNN.

Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.