Linda Bernardi lives and breathes technology disruption and innovation. She is currently Co-Founder and CEO of XdMind Inc., a revolutionary company using AI to dynamically adapt music to video gaming. Today, technology is evolving like never before, and Linda is involved in creating cutting-edge technologies across all sectors, including finance, retail, healthcare, high-tech, logistics, automotive, consumer goods, and all others. Her focus is to enable all enterprises to imagine, disrupt, innovate at record pace, and make the impossible become possible. She works with startups all around the globe, as well as large companies, to enable and inspire enterprises to build a culture of mindful innovation. She loves to practice the beautiful Art of Imagination – the first step towards innovation. Linda believes that the best ideas are the ‘crazy’ ideas, stemming from a keen sense of unbounded imagination, and she works to unleash people’s imaginations.

Stephanie is Owner & CEO of Asutra, where we're passionate about helping people take care of themselves on purpose so they can get the most out of life – what we call active self-care. Asutra offers magnesium-powered remedies for pain relief, sleep and mood, so you can care for yourself well. At Asutra, we’re proud to provide good jobs with career pathways at a living wage with benefits. Asutra is women-owned and women-led; 60% of our team are people of color; and 100% of our staff would recommend Asutra as a great place to work. Stephanie is an enthusiastic board member of Hope Chicago, which sends students and their parents to college debt-free; Very Asian Foundation, which amplifies AANHPI stories; and Naturally Chicago, which creates an ecosystem for natural products companies to thrive. Stephanie was honored to be named to Inc.’s Female Founders 200 list in 2023 and Beacon Award Entrepreneur of the Year in 2021. In her spare time, she’s an avid urban gardener who grows everything from tomatoes to lilacs.

Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.