Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.

Stephanie is Owner & CEO of Asutra, where we're passionate about helping people take care of themselves on purpose so they can get the most out of life – what we call active self-care. Asutra offers magnesium-powered remedies for pain relief, sleep and mood, so you can care for yourself well. At Asutra, we’re proud to provide good jobs with career pathways at a living wage with benefits. Asutra is women-owned and women-led; 60% of our team are people of color; and 100% of our staff would recommend Asutra as a great place to work. Stephanie is an enthusiastic board member of Hope Chicago, which sends students and their parents to college debt-free; Very Asian Foundation, which amplifies AANHPI stories; and Naturally Chicago, which creates an ecosystem for natural products companies to thrive. Stephanie was honored to be named to Inc.’s Female Founders 200 list in 2023 and Beacon Award Entrepreneur of the Year in 2021. In her spare time, she’s an avid urban gardener who grows everything from tomatoes to lilacs.

Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.