Bert Jacobs is the co-founder and Chief Executive Optimist of The Life is good Company. A $100 million privately held business based in Boston, MA, Life is good® spreads positive vibes with its colorful collection of apparel and accessories. Jake, Life is good’s iconic hero with the contagious smile, teaches men, women and children that optimism is fun, healthy, and empowering. Bert has appeared on CNN’s Tips from the Top, CNBC’s Business Nation, and The Donny Deutch Show. Life is good has been featured in the New York Times, on the cover of Inc Magazine, and on NBC’s The Today Show.

Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.

David Reske is a 20-year digital marketing veteran, president of Nowspeed, Inc., and the author of Digital Marketing in the Zone: The Ultimate System for Digital Marketing Success, which looks at how marketers can effectively navigate the evolving digital space and avoid unnecessary spend and risk to confidently execute strong marketing plans and accelerate the results of their digital marketing campaigns.