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Marketing
Business Leaders From Major Brands
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Ken Schmidt
Authentic Leadership and Customer Loyalty Expert; Senior Role in Harley-Davidson Turnaround; and Author, Make Some Noise: The Unconventional Road to Dominance
Fees
- Local: $10,001 - $20,000*
- US East: $10,001 - $20,000*
- US West: $20,001 - $35,000*
- Europe: Under $10,000*
- Asia: Under $10,000*
Ken Schmidt
Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.
James Skinner
Former CEO of McDonald’s and Executive Chairman Walgreen Boots Alliance
Fees
- Local: $35,001 - $55,000*
- US East: $55,001 - $75,000*
- US West: $75,001 and up*
- Europe: $75,001 and up*
- Asia: $75,001 and up*
James Skinner
As McDonald’s Corporation’s legendary vice chairman and CEO, Jim Skinner led a turnaround at the world’s largest food service company, leaving the chain with the best financial performance in its history. One of the architects of McDonald’s worldwide “Plan to Win” revitalization plan launched in 2003, he managed a successful shift in strategy that led to increased sales, reinvented menus, modernized restaurants, and innovative new offerings. Repeatedly hailed by media as the “CEO of the Year, Skinner addresses business strategy, turnaround stories, leadership, and managing change.