Steve Robinson served as the Chief Marketing Officer of Chick-fil-A, the nation’s most profitable food chain, from 1981 to 2015. Responsible for overseeing all of the brand’s traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies, he was integrally involved in the company’s incredible growth trajectory. Robinson helped take the chicken chain from 184 stores and $100 million in annual revenue when he assumed his position, to more than 2,100 stores and $6.8 billion in annual sales upon his retirement. He is credited with identifying and rolling out the company’s “Eat Mor Chikin” branding and campaign, which is now recognized worldwide. He is also the author of the new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, due out in Spring 2019. He offers insights on building brand loyalty, creating a unique brand culture that stands out in a crowded global marketplace, and why success and culture are often so tightly linked.

Andrew B. Busch is the Editor-in-chief for the global market and public policy newsletter, “The Busch Update.” He is regular panelist on CNBC’s new show, “Money in Motion” that appears every Friday. His views can be found on www.andrewbusch.com as well as CNBC.com. He is a recognized expert on the world financial markets and how these markets are impacted by political events.

Shaun Rein is the author of the best-selling book The End of Cheap China: Economic and Cultural Trends That Will Disrupt the World and the managing director of the China Market Research Group. He is one of the preeminent thought leaders on strategy consulting in China. Millions read his regular column in Bloomberg Businessweek. In an engaging and informative presentation, he details the cultural and economic trends that affect doing business in China, the U.S.-China relationship, and the opportunities arising in one of the world’s fastest growing economies.

Ilian Mihov is the professor of economics at INSEAD Singapore and renowned for his expertise in monetary and fiscal policy and economic growth. Repeatedly named INSEAD’s best teacher, he is adept at explaining the current economic environment and what that means for businesses. Mihov is extensively published and frequently appears on networks like BBC and CNBC Asia. He discusses the rapid transformation of the world economy and the rise of emerging economies in Asia.