Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.

Dr. Lior Zoref is a researcher, advisor, TED speaker, and author of the best-selling book, Mindsharing – the art of crowd sourcing everything about the power of collective intelligence. His book was translated to many languages and was listed by Inc. magazine as one of the best books for entrepreneurs along with books by Richard Branson, Elon Musk, and Tony Hsieh. Dr. Zoref has been invited to speak at some of the world’s most innovative organizations, including Google, MIT Media Lab, Columbia University, The White House, Nike, Microsoft, and LinkedIn.

Dan Gregory is a author, educator, and social commentator. He is the President and CEO of The Impossible Institute, an innovation and engagement organisation founded to make what’s not… possible. Dan’s specialization is human behavior – our motives, drives and belief systems, the things that make us buy, the things that make us buy in and the things that pull our strings.

Kaiser Kuo is director of international communications at Baidu, China’s largest search engine. Living in Beijing for more than 20 years and named to the “Influence 100,” he is an expert on Chinese current affairs, politics, and culture and has experience in PR, marketing, and communications in Chinese markets. His weekly podcast is the most subscribed China-related podcast in the English language, and he was previously a technology correspondent for Red Herring magazine and worked as director of digital strategy for Ogilvy & Mather.