Steve Schmidt, a renowned political analyst and former Vice Chairman of Edelman, is one of America's most prominent communications, public affairs, and political strategists best known for strategic roles on Republican political campaigns including those of President George W. Bush, California Governor Arnold Schwarzenegger, and US Senator John McCain. Steve specializes in "political message development and strategy." He is one of the nation’s most plugged-in political operatives who offers a candid look at today’s headlines and breaks down what the latest political news means for stakeholders on Main Street, Wall Street, Capitol Hill, and beyond.

With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.