Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.

Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.