What do you stand for? And let’s be clear here. The question isn’t: What would you like to stand for? What do you actually stand for? What do you represent? Or to ask it more bluntly: when you die, what will people remember you for? For twenty years now, Brad Meltzer has written best-selling thriller novels. And non-fiction. And comics books. And starred and produced his own TV shows. Indeed, it is tough to find anyone being so successful in so many different mediums of the popular culture. But why does Brad Meltzer thrive in all these different professions? Yes, it’s because he puts out quality (President Bill Clinton was one of his earliest fans). And yes, it’s because he fills his books with incredible research (President George HW Bush recently told USA Today, “All of Brad’s books are a fascinating read. He is a master storyteller who keeps all of us on the edge of our seats.”) But still, of all the fiction authors out there, why did the HISTORY Channel decide to give Meltzer a TV show—and why do nearly two million viewers tune in for each show—making him one of America’s most accessible historians? Because people know EXACTLY what Brad Meltzer stands for. “I believe ordinary people change the world,” Meltzer says. And that is Brad Meltzer’s core belief. He doesn’t care where you went to school. Or how much money you make. That’s nonsense to him. Brad Meltzer believes in regular people and their ability to effect change in this world. And it is that core belief that runs through every one of his projects.

Sally Hogshead is the author is FASCINATE: Your 7 Triggers to Persuasion and Captivation and Radical Careering. Her studies and stories outline a startling new perspective on how our human brains are hardwired to be influenced. She reveals why we buy certain brands (but not others), why we follow specific types of leaders, and why we fall in love with certain people.

Kostya Kimlat is known as “The Business Magician” — a world-renowned speaker, entertainer, and thought-leader. Kostya reveals the secrets that make magicians the ultimate masters of perception—empowering professionals to communicate more effectively with customers, clients, and coworkers. Kostya is the founder of See Magic Live, which trains and books magicians for events virtually and around the world. His company’s local team began serving as the magicians for the NBA’s Orlando Magic in 2010. Kostya fooled the famous Vegas duo, Penn & Teller, on their hit CW TV show, “Penn and Teller: Fool Us” and became the closing act for their show at the Rio Hotel & Casino in Las Vegas. In 2020, he pivoted his business and has now also performed for thousands of virtual audience members.