How do you turn a t-shirt brand that’s sold from the trunk of a rusty car into a global, multi-million dollar business? Johnny Earle transformed Johnny Cupcakes into one of the world’s fastest growing independent businesses. Businessweek named him America’s No. 1 young entrepreneur, and he has been profiled by the New York Times, NPR, MTV, Forbes, Newsweek, the Boston Globe, and INC. By focusing on the customer experience (he wants buying a t-shirt to feel like your birthday), he created such a unique brand that consumers would (and do) line up around the block for his shirts.

Bert Jacobs is the co-founder and Chief Executive Optimist of The Life is good Company. A $100 million privately held business based in Boston, MA, Life is good® spreads positive vibes with its colorful collection of apparel and accessories. Jake, Life is good’s iconic hero with the contagious smile, teaches men, women and children that optimism is fun, healthy, and empowering. Bert has appeared on CNN’s Tips from the Top, CNBC’s Business Nation, and The Donny Deutch Show. Life is good has been featured in the New York Times, on the cover of Inc Magazine, and on NBC’s The Today Show.

Doug Rauch, a legendary former president of Trader Joe’s, was instrumental in leading the company’s transformation from a 7/11 knockoff to what Fortune magazine called the “hottest retailer in the U.S.” In eye-opening presentations, he shares insights on building a great business based on culture, innovation, leadership, and teamwork. He shows leaders how to push for new and better ways to perform, and audiences walk away with knowledge of how to create a self-sustaining culture of innovation, build a brand in a competitive marketplace, and lead with a purpose.

Director of Harvard's Belfer Center for Science and International Affairs, Graham Allison is a leading analyst of U.S. national security and defense policy with a special interest in nuclear weapons, terrorism, and decision-making. As Assistant Secretary of Defense in the first Clinton Administration, Dr. Allison received the Defense Department's highest civilian award, the Defense Medal for Distinguished Public Service, for "reshaping relations with Russia, Ukraine, Belarus, and Kazakhstan to reduce the former Soviet nuclear arsenal."

David Reske is a 20-year digital marketing veteran, president of Nowspeed, Inc., and the author of Digital Marketing in the Zone: The Ultimate System for Digital Marketing Success, which looks at how marketers can effectively navigate the evolving digital space and avoid unnecessary spend and risk to confidently execute strong marketing plans and accelerate the results of their digital marketing campaigns.

Charlie Rodman is an expert in consumer behavior and has used these insights to craft the brand stories for a number of iconic global whisk(e)y brands. So he understands the power of storytelling to elevate a glass of whisky from a beverage into an experience. Blending rich histories from around the world of whisky with personal anecdotes of sipping whiskies around the world with renowned industry personalities, Charlie distills his years of working in the spirits industry into a bespoke masterclass. Having sampled and catalogued thousands of drams, he will profile your palate then curate a curriculum paired with a befitting selection of whiskies to take you on an unforgettable whisky journey, while teaching how to get the most out of your drinks long after the session ends