Childhood best friends, Nick Friedman and Omar Soliman, were just twenty-two when they co-founded the now iconic junk removal and moving company, College Hunks Hauling Junk. Starting as an idea to earn some extra money over college break in a beat-up cargo van, the duo has grown College Hunks into a $300 million national franchise with more than 100 locations – truly demonstrating what it means to be both bold risk takers and modern leaders. The company and founders have been widely recognized and acclaimed for their world-class culture and service, as well as their progressive approach to doing business in the 21st century. Through lessons-learned from their monumental business growth, the pair discuss what it means to create a purpose-driven, customer-centric organization, while also sharing their secrets to success: patience, persistence, and standing out in a crowded landscape. Building their company around visionary leadership, Friedman and Soliman showcase how to craft a world-class organization by developing an entrepreneurial culture of strong, reliable teams.

Michael Maslansky, renowned message strategist, advises industry associations, professional communicators, and Fortune 500 companies on language strategies that shift perceptions and move markets. Using research and a trademarked polling methodology, he provides clear and compelling advice for how to use the right language and the right approach to using it.