Two-time New York Times bestselling author and sought-after leadership expert Ashley Merryman finds the science essential to understanding what makes people tick — what motivates us, what inspires us. Then she explains how to use these insights to help people discover new ways to succeed. Merryman has taught Olympians and professional athletes how to perform under pressure, advised Fortune 100 executives on building winning cultures, and coached military leaders on institutional change. In her speeches, she offers evidence-based techniques and real-world strategies that leaders can apply at every level of their organization. Her talks are filled with fascinating anecdotes and cutting-edge research. Her presentations are always thought-provoking and inspiring, as she makes complex concepts accessible to a wide audience.

Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Ulrich Boser is a bestselling author and a Senior Fellow at the Center for American Progress. His most recent book is Learn Better: Mastering the Skills for Success in Life, Business, and School, or, How to Become an Expert in Just About Anything. The book has also been featured in many outlets including NPR, Slate, Vox, The Atlantic, and The Washington Post. Amazon named the book one of the "best of the year."

Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.