As the first female president of a professional sports franchise, Susan O’Malley, the former president of Washington Sports and Entertainment, is a pioneer in sports and business. Under her guidance, her company improved its bottom line, as well as its winning percentage, and the Washington Wizards experienced the largest ticket revenue increase and the highest renewal rate in the history of an NBA franchise to date. O’Malley’s illustrious career also included the creation of the MCI Center, which helped revitalize downtown DC. She addresses management, leadership, and marketing.

With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

As a best-selling author, business change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. Mr. Hayzlett is the author of the best-selling book “The Mirror Test”, named to Inc. Magazine’s 2010 Best Business Books list, and speaks frequently around the world on business growth, communications, and marketing.