Barry Nalebuff is the co-founder of Honest Tea and an expert on using game theory to improve business strategy. In fascinating and engaging presentations, he helps audiences use these concepts to create new, effective solutions for their organizations. The author of six books, including best-selling Thinking Strategically and Co-opetition, he uses a diverse array of case studies about game theory to lead audiences to surprising revelations. With his sharp wit and warm sense of humor, he goes beyond the old rules of competition and cooperation to combine the advantages of both.

Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.