Paco Underhill is one of the era’s leading shopping anthropologists and the founding president of Envirosell, a behavioral research and consultancy firm focused on commercial environments. A pioneer and expert in global consumer behavior and trends, Underhill has spent decades researching shopping patterns. His first book, Why We Buy: The Science of Shopping, was an internationally-recognized best-seller and has been published in 28 languages. The success of his three best-selling books and his retail insight makes him a highly sought-after resource, and his columns and editorials have appeared in The New York Times, Money Magazine, and The Wall Street Journal, among others. A highly-regarded speaker, Paco has delivered keynote speeches at conferences, universities, and corporations spanning the globe for over a decade. From buying behavior to consumerism in the modern world, his insightful and entertaining presentations have been lauded worldwide.

Kevin Coupe is the co-author, with Michael Sansolo, of The Big Picture: Essential Business Lessons From The Movies. The film uses movies ranging from The Godfather to Young Frankenstein to illustrate tenets of leadership, the importance of marketing and branding, and how to survive in the workplace.

Amanda Brinkman makes the Energizer Bunny look lethargic. Fueled by fountain Diet Coke and a meticulous daily water intake, she’s a revolutionary brand marketer, a passionate speaker and a respectable water skier. She believes all brands can build loyalty by doing good, and she’s constantly on the lookout for new opportunities to share her “Do Well By Doing Good” mantra with audiences large and small. In 2015, Amanda was recruited to transform Deluxe Corp.’s 100-year-old, $2 billion brand. She spearheaded the “Small Business Revolution,” first showcasing 100 businesses across America, then going on to award $500,000 transformations to inspiring small towns. She produced and stars alongside Trading Spaces and Extreme Makeover: Home Edition’s Ty Pennington in the acclaimed “Small Business Revolution – Main Street” series, which chronicles the program’s impact on communities and countless lives.