Ken Schmidt is the legendary former director of communications strategy for Harley-Davidson Motor Company. He played an active role in one of the most celebrated turnarounds in corporate history, and his vision helped transform Harley into one of the world’s most dominant brands. He is widely known as a provocative and engaging thought leader. Funny and energetic, he shares stories of how to compete with weapons stronger than price, build a fanatically vocal customer base, create a passionately loyal corporate culture, and develop leaders who inspire and motivate.

How do you turn a t-shirt brand that’s sold from the trunk of a rusty car into a global, multi-million dollar business? Johnny Earle transformed Johnny Cupcakes into one of the world’s fastest growing independent businesses. Businessweek named him America’s No. 1 young entrepreneur, and he has been profiled by the New York Times, NPR, MTV, Forbes, Newsweek, the Boston Globe, and INC. By focusing on the customer experience (he wants buying a t-shirt to feel like your birthday), he created such a unique brand that consumers would (and do) line up around the block for his shirts.

Bert Jacobs is the co-founder and Chief Executive Optimist of The Life is good Company. A $100 million privately held business based in Boston, MA, Life is good® spreads positive vibes with its colorful collection of apparel and accessories. Jake, Life is good’s iconic hero with the contagious smile, teaches men, women and children that optimism is fun, healthy, and empowering. Bert has appeared on CNN’s Tips from the Top, CNBC’s Business Nation, and The Donny Deutch Show. Life is good has been featured in the New York Times, on the cover of Inc Magazine, and on NBC’s The Today Show.

Doug Rauch, a legendary former president of Trader Joe’s, was instrumental in leading the company’s transformation from a 7/11 knockoff to what Fortune magazine called the “hottest retailer in the U.S.” In eye-opening presentations, he shares insights on building a great business based on culture, innovation, leadership, and teamwork. He shows leaders how to push for new and better ways to perform, and audiences walk away with knowledge of how to create a self-sustaining culture of innovation, build a brand in a competitive marketplace, and lead with a purpose.

David Reske is a 20-year digital marketing veteran, president of Nowspeed, Inc., and the author of Digital Marketing in the Zone: The Ultimate System for Digital Marketing Success, which looks at how marketers can effectively navigate the evolving digital space and avoid unnecessary spend and risk to confidently execute strong marketing plans and accelerate the results of their digital marketing campaigns.

Kathy Varol is an expert at driving profit with purpose. Kathy created the Global Purpose (corporate social responsibility) strategy for adidas, a 22 billion dollar global company. Now Kathy helps her clients use purpose to stand out in a competitive environment, attract the best talent, gain consumer loyalty, and fully harness the innovative brainpower of their employees (innovation that keeps them miles ahead of the competition). She shares her deep knowledge and “how-to” with clients, so they can skip the hard lessons and go straight to strategies that work. Kathy has 20 years of experience across brand marketing, strategy, and impact, working at established brands like adidas, MillerCoors, and Microsoft. Through her experience, Kathy has developed a repeatable 4-step process to become a purpose-led brand: The Brand Purpose Model. When businesses embed purpose into the heart of their strategy, they don’t just disrupt their industry. They also bring humanity into the workplace, shape the future, and impact the world.