With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

David Meerman Scott is an internationally-acclaimed strategist whose books and blog are must-reads for executives seeking to grow their businesses. He helps people, products, and organizations stand out and capture hearts and minds. He is the author of 10 books, including three international best-sellers. His tailored presentations delve deep – offering tactics that help audiences seize the initiative, open new channels, and grow their brand, and his groundbreaking ideas don’t just slap social media onto dusty old strategies – they reinvent the way business engages the marketplace.

Marc Wayshak is a sales strategist and best-selling author of Game Plan Selling and Breaking All Barriers. Marc’s innovative selling system works for salespeople, entrepreneurs, and companies alike. He is a regular online contributor to Fast Company, Reuters, Entrepreneur, The Huffington Post, the Hoover’s Bizmology blog, and the Salesforce blog.

Linda Clemons from Indianapolis, Indiana is the CEO of Sisterpreneur® Inc. Linda is an award-winning and record-setting sales producer as well as one of the top sales trainers in the world in the resort/timeshare industry where clients have generated over two billion in sales. A Body Language Expert trained and certified in Analytic Interviewing and Statement Analysis ™ which is a process used to detect deception.