Steve Robinson served as the Chief Marketing Officer of Chick-fil-A, the nation’s most profitable food chain, from 1981 to 2015. Responsible for overseeing all of the brand’s traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies, he was integrally involved in the company’s incredible growth trajectory. Robinson helped take the chicken chain from 184 stores and $100 million in annual revenue when he assumed his position, to more than 2,100 stores and $6.8 billion in annual sales upon his retirement. He is credited with identifying and rolling out the company’s “Eat Mor Chikin” branding and campaign, which is now recognized worldwide. He is also the author of the new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, due out in Spring 2019. He offers insights on building brand loyalty, creating a unique brand culture that stands out in a crowded global marketplace, and why success and culture are often so tightly linked.

Have you ever wondered why more salespeople buy BMWs than other cars? Or why a name’s popularity grows after a hurricane of that name hits? Jonah Berger has the answers. A marketing professor at the Wharton School at the University of Pennsylvania and the New York Times best-selling author of the books "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces That Shape Behavior," Berger has spent the last decade studying how social influence works, why certain ideas and products catch on, and what we can do to make ourselves more influential. He shares with audiences the keys to harnessing this “influence” to forge great partnerships, sell slow-moving products, and be more intentional with business strategies. His work is regularly published in top-tier journals, he consults for a variety of Fortune 500 companies, and popular outlets like Harvard Business Review often cover his work.

Adam von Gootkin is a globally recognized innovator and risk-taker who has revolutionized the spirits industry with his unique approach to traditional business principles. Carrying on his family’s entrepreneurial legacy in the spirits industry, which began in the 1800s and continued through the prohibition era and into the present day, von Gootkin is the co-founder and CEO of Highclere Castle Spirits and the co-founder of Highclere Castle Cigar Co. A visionary in every sense of the word, von Gootkin has built an empire on foundations of authenticity and has re-written the rules for how organizations can spark innovation on the path to radical success.

Colin O'Brady is a professional endurance athlete who has achieved four world records. He grew up exploring the mountains of the Pacific Northwest and cultivated a passion for adventure in the outdoors. His success swimming in Oregon led him to Yale University. After years as a professional triathlete, he returned to his first love - the mountains. In 2016 Colin conquered the speed records for the Explorers Grand Slam and Seven Summits, a global mountaineering challenge to climb the tallest mountain on every continent including Mt. Everest and ski to the North and South Poles. In 2018 Colin shattered the speed record for the 50 High Points Challenge when he summited the highest point in each of the 50 states in just 21 days. On December 26, 2018 he became the first person to cross the landmass of Antarctica solo, unaided by kites or resupplies. He accomplished the feat in 54 days, covering more than 930 miles along the way, including more than 77 miles in the final 32-hour window where he went without sleep. Throughout the nearly two-month journey, O’Brady never took a full day off.

An author of seventeen books on the economic and societal impact of scientific and technological changes, Jeremy Rifkin discusses the future of the workplace and outlines strategies for surviving an automated global economy.