Female Factor springs from the extensive research of CEO Bridget Brennan, a pioneer in marketing and selling to women. She is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009), and one of the world’s most popular speakers on this subject. Her book was called “essential reading” by The Wall Street Journal, “required reading for anyone burdened with a Y chromosome” by Fortune Small Business, and named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Brennan was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.

Dr. Lindsay M. Chervinsky is a presidential historian and expert in the cabinet, presidential history, and U.S. government institutions. She is a Senior Fellow at the Center for Presidential History and she teaches on the American Presidency at the School of Media and Public Affairs at George Washington University. She is the author of the award-winning The Cabinet: George Washington and the Creation of an American Institution, which was published by Harvard University Press in April 2020. Chervinsky has been published in the Washington Post, TIME, American Heritage, USA Today, The Hill, CNN.com, and numerous others; Her new book, An Honest Man: The Inimitable Presidency of John Adams will be published by Oxford University Press in 2024.

Lisa Gable is a Wall Street Journal and USA Today bestselling author of the award-winning book, Turnaround: How to Change Course When Things are Going South, and is recognized worldwide as a turnaround mastermind. As CEO of several organizations, and as a former Presidential appointee, US Ambassador, UN Delegate, and advisor to Fortune 500 companies, Lisa has orchestrated and executed the successful turnarounds of well-known private and public organizations in all industries and sectors. Lisa most recently served as the CEO of FARE, the world’s largest funder of food allergy research. In 2004, she was appointed by President George W. Bush as the first woman in World’s Fair’s 150-year history to direct the U.S. Pavilion, a 100 percent non-federally funded $33.7 million operation with more than 70 employees. She held personal rank of Ambassador.

Harry Kraemer, Jr. is professor of management and strategy at Northwestern University’s Kellogg School of Management, where he teaches in the MBA and the Executive MBA programs. Additionally, he is an executive partner with Madison Dearborn Partners (MDP), one of the largest private equity firms in the United States where he consults with CEOs and other senior executives of companies in MDP’s extensive portfolio. Harry is the former chairman and chief executive officer of Baxter International Inc., a multi-billion-dollar global healthcare company. He was voted by the students at Kellogg as the Professor of the Year in 2008 and was a finalist for the award in 2014.