With his trademark energy and charisma, Scott McKain shares the secret of what customers really want and how marketing and sales set the scene for customer retention. By explaining his business philosophy based on customer experiences, McKain illustrates why all business is show business.

Asha Rangappa is a Senior Lecturer at the Yale University’s Jackson Institute for Global Affairs and a former Associate Dean at Yale Law School. Asha served as a Special Agent in the New York Division of the FBI, specializing in counterintelligence investigations. Her work involved assessing threats to national security, conducting classified investigations on suspected foreign agents, and performing undercover work. Asha has published op-eds in The New York Times, The Atlantic, and The Washington Post, among others, and has appeared on NPR, BBC, and several major television networks. She is an editor for Just Security and is currently a legal and national security analyst for CNN.

Linda Clemons from Indianapolis, Indiana is the CEO of Sisterpreneur® Inc. Linda is an award-winning and record-setting sales producer as well as one of the top sales trainers in the world in the resort/timeshare industry where clients have generated over two billion in sales. A Body Language Expert trained and certified in Analytic Interviewing and Statement Analysis ™ which is a process used to detect deception.