Steve Robinson served as the Chief Marketing Officer of Chick-fil-A, the nation’s most profitable food chain, from 1981 to 2015. Responsible for overseeing all of the brand’s traditional marketing support, advertising, brand development innovation, menu innovation, and hospitality strategies, he was integrally involved in the company’s incredible growth trajectory. Robinson helped take the chicken chain from 184 stores and $100 million in annual revenue when he assumed his position, to more than 2,100 stores and $6.8 billion in annual sales upon his retirement. He is credited with identifying and rolling out the company’s “Eat Mor Chikin” branding and campaign, which is now recognized worldwide. He is also the author of the new book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, due out in Spring 2019. He offers insights on building brand loyalty, creating a unique brand culture that stands out in a crowded global marketplace, and why success and culture are often so tightly linked.

Scott Deming takes his twenty years of business ownership, board positions, working with small, independently owned companies as well as multi-national corporations and employee relationship expertise. Scott Deming speaks for and trains companies across the globe – big and small, in just about every industry. From CEOs to business owners to managers to sales people to customer service reps, Scott Deming’s programs have transformed individuals and organizations alike, showing them the real process for customer evangelism and lasting customer loyalty.

Frances West is an internationally-recognized thought leader, inspirational speaker, strategy advisor, author, and women in technology trailblazer known for her work in innovation, technology, and business transformation. She is the founder of FrancesWestCo, a global strategy advisory company focused on operationalizing inclusion as a business and technology imperative through her unique Authentic Inclusion™ blueprint. Her insightful and impactful approach comes from her unique personal background as a first-generation, no-English speaking immigrant to her trailblazing professional path as one of the first women in the technology field and her experience as a global executive in sales, marketing, business development, and research as well as her ground-breaking work in accessibility as IBM’s first Chief Accessibility Officer. Frances brings a valuable business perspective to this human rights-based initiative. Because of her expertise, she was invited as the sole IT industry representative to testify before the US Senate on the need to pass the UN Convention on the Rights of People with Disabilities and she holds an honorary doctorate from the University of Massachusetts in Boston in recognition of her work in accessibility, research, and digital inclusion.